FinMitra - Digital Marketing Strategist

Digital Marketing Strategist : This will require you to conceptualise the digital marketing road-map and to implement the same.

Only high energy individuals with strong communication, analytical and creative thinking skills needed!

Digital Marketing (65%) :

- Aid the founding team in creating the brand's digital strategy

- Create, test and execute campaigns across channels (social, email, SEM, SEO, affiliate, etc) to add new users, increase engagement and drive conversions.

- Gather and analyze customer data to inform advertising spends and channel allocations

- Create and deploy testing infrastructure to monitor the effectiveness of campaigns across channels

Content Sourcing & Management (25%) :

- Aid in developing campaign & channel specific content strategy

- Reach out to potential - subject matter experts- and bring them on board to generate content.

- Support content creation through developing content schedules and managing the creation of blog, print, video and other multimedia

- Occasionally contribute content

Offline Marketing (10%) :

- Develop relevant pitches and collaterals to assist in sales

- Collaborate with product and sales and customer experience teams to identify key areas for growth

Required experience :

- MBA preferred, with specialization in marketing.

- Comfortable & well versed with use of Facebook, Twitter, Quora, Yahoo Answers, Slideshare, Youtube, Pinterest and other social platforms to drive traffic.

- Deep understanding of SEO/SEM/SMM, social and viral mechanics

- Comfortable with GA and web marketing technologies such as Localytics, Optimizely, AppsFlyer, AppVirality, KissMetrics, ClickTale etc

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Stay up-to-date with the latest changes and trends in digital marketing

- Team-focused and highly collaborative

- Self-motivated.