HR at Apya Capital Services Pvt. Ltd.
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Fincity - Social Media Strategist (1-3 yrs)
Our Hiring Philosophy
We're looking for candidates with a "can-do" attitude and a learning/growth-oriented mindset. A commitment to excellence and dedication is of utmost importance to us.
Fincity is pan-India financial decisioning platform focused on serving consumers through their life's most important financial decision - buying and financing a home by enabling a "one click" experience. We sit at the convergence of prop-tech and fintech by reimagining two largest industries globally - real estate and banking.
- Conceive, Develop, and Execute social campaigns, strategies, posting schedules for Facebook, LinkedIn, and Instagram
- Build robust processes for social story telling within a broader editorial framework
- Monitor online competitive presence and perceptions, research new blogs and channels for relevance and trend identification, report charter and maintain posting schedules
- Identify and manage relationships with key influencer partners
- Posting and gaining organic following + engagement in relevant groups on social media
- Tracking paid and organic post performance and profile performance
- Monitoring the company's social media accounts and offer constructive interaction with users
- Maintaining specific tone for each channel
- Maintaining the brand ethos and vibe across all channels
- Creating, launching, and tracking specific campaigns (eg. infrastructure campaign, informative campaign, brand profile campaign)
- Forming and maintaining solid relationships with influencers, channels, pages that have outreach to our target demography
- 3+ years' experience in social media management
- Command over written and spoken English
- Bachelor's in any field other than Marketing if the candidate has a flair for communication and storytelling
- Create, launch, and track specific campaigns (eg. infrastructure campaign, informative campaign, brand profile campaign)
- Form and maintain solid relationships with influencers, channels, pages that have outreach to our target demo
- Ability to track the performance of paid and organic marketing campaigns