Fincity - SEO Specialist

Fincity.com is a Digital Lending marketplace with a presence across India. Our digital lending products, in partnership with 50+ banks, are - Home Loan (HL) and Loan Against Property (LAP) and are introducing Business Loans (BL) and Personal Loans (PL) soon. We have over 100,000 satisfied customers and expanding rapidly.

Fincity.AI is an Enterprise SaaS-based - Digital Lending- platform which enables - (1) origination; (2) Conversion; (3) Onboarding; (4) Transaction; (5) Engagement (Reward & Recognition); (6) Cross-sell / Ups-sell to a customer. Given entire customer data is - Live- on the platform, we are able to perform analytics / ML/AI led algorithms that learn from prior history and take corrective actions. Our clients include leading banks in India.

Responsibilities:

- Develop optimization strategies that increase the company's search engine results rankings (On-page & Off-page)

- Meeting defined SEO KPIs and initiating necessary plans/hacks

- Research SEO keywords to use throughout the company's website and marketing materials & perform ongoing keyword discovery, expansion and optimization

- Perform competitor SEO research, keyword research, site analysis.

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements:

- 3 years of experience in successfully developing and executing SEO campaigns

- Understanding of search engine algorithms and ranking methods

- Up to date knowledge on constantly changing algorithms, search engine trends (SEO & SEM) and rankings

- In-depth experience with website analytics tools, Google Webmaster tool, SEMrush, etc.