HR Recruiter at Capaegis
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Fincity - Marketing/Brand Manager (2-10 yrs)
Our Hiring Philosophy:
" Can do Attitude, Learning/Growth Mindset, Commitment to Excellence and Dedication is of utmost importance to us."
Fincity is a financial wellness platform focused on serving consumers through their life's largest financial decision - buying and financing a home - by enabling "one click" experience. We "sit" at the convergence of proptech and fintech by re-imagining largest asset class - Real Estate and largest industry - Banking.
- Responsible for setting up Funnel for all ATL and BTL acquisitions
- Analyze customer insights and behavior, customer personas, and consumer trends
- Interact with Sales teams to understand key challenges and opportunities, create an action plan to address them
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creatives
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
- Monitor competition (product, pricing, and new features)
- Create a monthly calendar of campaigns for the projects
Desired Skills :
- 2 years in the Real Estate industry
- Should have handled large project launches
- Out-of-the-box thinker who can gather consumer insights and translate them for marketing campaigns
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