FieldFresh Foods - Key Account Manager - Modern Trade

Job Title : Key Account Management (Modern Trade)

Function : Del Monte Foods Sales

Reporting to : General Manager - Modern Trade and Private Label

Purpose of the Job :

To manage Key Accounts of Modern Trade in terms of revenue generation and relationship management in the concerned region.

Deliverables :

Expected Key Results & Activities :

To ensure effective management of key accounts of MT :

- Developing strategic alliances with new accounts and defining the trade terms with them.

- Achieving strategic annual operating business plans for the defined national key accounts.

- Ensuring smooth running of daily operations and solving customer issues on a daily levels

To ensure Brand Management :

- Negotiating for visibility and in store branding for all accounts under the portfolio.

- Planning and implementing consumer and trade promotion activities to sustain and enhance the image of overall existence of the company in modern trade.

- Ensuring significant shelf space and merchandising in all key accounts.

- To liaison and coordinate with other departments

- Coordinating with the SCM team to ensure supplies on time.

- Coordinating with brand management team to develop consumer preference by executing planned consumer promotions and events at quarterly basis.

- Coordinating with the internal team (Finance, Sales, Manufacturing) to ensure efficient servicing of key accounts

- To ensure category management

- Ensuring planogram, visibility of products.

- Ensuring maximum efficiencies (Fill rates- Stock Fill /Case Fill)

- Working closely with the Trade Marketing team for trade marketing initiatives and execution.

- Ensuring customer relationship management at Regional and National Level.

- To ensure competitor analysis

- Tracking competitor's activities and communicating the same to the brand and sales management team for corrective actions.

Demonstrate Knowledge :

- Knowledge and understanding of food and beverage industry

- Knowledge of how modern trade works

Skills :

- Planning and organizing skills

- Strong Interpersonal skills

- Presentation skills

- Relationship building

- Decision making ability

- Analytical skills

Attitude :

- Positive approach to problem solving

- Enthusiastic and achievement oriented.

- Customer-centric

- Street smart

- Proactive

- Diligent

Educational Level :

Graduation : Any specialization

Post-Graduation (Must have) : PGDM/ MBA in Marketing or Sales Management.

Working Experience :

Must have : 5-7 years of experience of handling the key accounts in modern trade channel.