Job Summary:
- The incumbent will be responsible for managing National Accounts (PAN India ) of Modern Trade in terms of revenue generation and relationship management.
Account Management:
- The incumbent will also be responsible for developing strategic alliances with new accounts and define the trade terms with them
- The incumbent will also be responsible for achieving strategic annual operating business plans for the defined national key accounts
- The incumbent will also be responsible for ensure smooth running of daily operations and solving Customer issues on a daily levels
Brand Management:
- The incumbent will be responsible for negotiation for visibility and in store branding for all accounts under his portfolio
- The incumbent will be responsible for planning and implementation of consumer and trade promotion activities to sustain and enhance the image of overall existence of the company in modern trade
- The incumbent will be responsible for ensuring significant shelf space and merchandising in all key accounts
Liasioning:
- The incumbent will be responsible for coordinating with the SCM team to ensure supplies on time
- The incumbent will be responsible for coordinating with brand management team to develop consumer preference by executing planned consumer promotions & events at quarterly basis
- The incumbent will be responsible for coordinating with the internal team (Finance, Sales, Manufacturing) to ensure efficient servicing of key accounts
Competitor analysis:
- The incumbent will be responsible for tracking competitor's activities and communicating the same to the brand & sales management team for corrective actions
Category Management:
- The incumbent will be responsible for Planogram, Visibility of products.
- The incumbent will be responsible for ensuring maximum efficiencies (Fill rates- Stock Fill /Case Fill)
- The incumbent will be working closely with the Trade Marketing Team for Trade Marketing Initiatives and Execution
- The incumbent will be responsible for Customer Relationship management at Regional and National Level
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