FieldFresh Foods - Category Manager - Beverages

Purpose of the Job :

Manage and Develop the Beverages Business for FieldFresh Foods through Distribution and Category Interventions

Deliverables :

Expected Key Results :

- Deliver the Beverage Business through Sales Function though GTM interventions across Sales Channels

- Ensure Focus on Category across General Trade, Modern Trade, Food Service and Key Accounts/Exports through programs and categories.

- Develop category through S&D initiatives across the country..

- Build Case for exclusive beverage distributions across focus geographies

Category Management :

New Launches, Packaging, Promotions, Communications, Insights, Market Inputs on Collaterals

Competition Overview :

- Key Customers interventions to improve off-take at POS

- Monthly category plan in discussion with region/channel heads.

- Inventory Management and Production planning to ensure optimum inventory and minimal write offs.

Salesforce Engagement :

- Work Closely with Regional Sales Heads to ensure focus and drive behind the category. Ownership of all beverage initiatives across regions.

Commercial :

- Ownership of profitability of category through prudent management of spends and identifying opportunities for savings.