FieldFresh Foods - Assistant Manager - Marketing - Culinary & Emulsions

Assistant Manager - Marketing (Culinary and Emulsions)

Job Applied For: Assistant Manager - Marketing (Culinary and Emulsions)

Purpose of the job : To manage, monitor and coordinate the execution of the category plans of the biggest category to achieve specified business and brand objectives

Deliverables :

- Assist the category manager on launch plan development on new categories/launches on development of product brief, development of launch plan - Sell-in norms, placement norms, creative development, packaging development, sampling plans, BTL plans development

- Lead the day-to-day category creative development - BTL and packaging

- Sales trend analysis (Internal and external data - Nielsen, Brand Track, Internal Sales Data, Market working wherever available) on a monthly basis to highlight key issues with recommended action plan

- Competitive analysis - To monitor category share and monitor market penetration vis a vis competition in retail universe (modern trade)

- Work with consumer insights team to conduct field visits on the category

- Work with trade marketing team to drive BTL on the category as SPOC

Desired Profile:

3+ years- experience in a leading FMCG (Food preferred) - with experience in working with creative agencies and sales teams.