Fidelity - Digital Analytics Manager

BU Overview

Business Analytics & Research (BA&R), a part of FMR India, is a consulting and insights team that enables business leaders at Fidelity Investments to make informed decisions. The team uses a combination of business & investment research, advanced analytics and decision sciences to solve business problems at the operational, tactical and strategic level. The group has a high focus on leveraging big data and technology to facilitate critical decisions, and is in the process of setting-up a first of its kind big data lab in India. The group houses top talent, with over three-fourths of the associates having a post graduate degree or PhD. The group provides a unique exposure to the financial services industry spanning workplace investing, retail investing, institutional investing, asset management and private equity.

Role Description:

- Support the analytic needs of the business unit by analyzing web traffic using clickstream tools such as Omniture and produce reports relating to outcomes

- Conduct deep dive analysis of web usage data to answer strategic questions and build effective and elegant PowerPoint presentations / Excel reports to convey the same

- Ability to effectively present analysis and insights to varying audiences in person and over call

- Create dashboards (static and interactive) by pulling data from different data sources for presentations to senior management team

- Develop a cross channel marketing perspective and deliver analysis for cross channel initiatives

- Help drive core insights from the data to suggest, create and execute plans to drive improvements to the digital experience

- The analysts will focus on Fidelity.com website and support decision making ; may also work with the technical team to identify gaps and improve the data capture strategy. to also help ensure that best practices in metrics and decision making are being exposed to the BU management and core website decision makers.

Candidate Description

- Strong analytical skills providing insights as well as recommendations for changes convincing decision makers of business benefits of the proposed solutions

- Flair for quantitative data analyses and interpretation and ability to process data to draw insights, answering - so what- questions about data

- High degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website

- Excellent written and verbal communication skills with specific focus on - persuasive, influencing- communication style

Behavioral Attributes

- Strong inter-personal skills to help collaborate across teams

- Logical thinking and ability to sift through data to identify insights

- Attention to detail

Education and Experience

- MBA/MA Economics or equivalent qualifications from premier schools

- 1.5 - 5 years of experience in web measurement or strategic customer analysis area required

- Experience on clickstream analytics tool like Adobe SiteCatalyst / Insights / Discover, strategic and statistical analysis tools like SAS and interactive dashboard tool like Tableau / QlikView preferred