Fibre2Fashion - Manager - Digital Marketing

- Plan & Manage overall marketing & branding activities for F2F

- Develop, implement & manage objective oriented marketing campaigns

- Marketing Budget planning & optimizing

- Develop a robust lead generation model to drive leads for Sales team

- Plan, run & optimize PPC, paid social media marketing campaigns

- Develop & design Content marketing strategies with an objective of lead generation & increasing traffic

- Video marketing activities

- Generating leads using various methods (organic & paid) through different platforms for F2F's sales team (regular & ongoing activity)

- Designing country specific strategies for driving traffic as well as leads

- Monitoring site performance in terms of traffic on the website, mobile site as well as mobile apps

- Content syndication with third parties - Identifying, communicating, executing of content sharing agreements

- Marketing of Mobile site and mobile applications

- Derive insightful data from analytics for quantifiable metrics & improvise existing strategies

- Review & build SEO strategies

- Track user journey & behavior on the platform and drive users towards lead generation through drip campaigns

- Regular reporting with important data insights & findings

- Managing team to drive the marketing objectives