Ferns N Petals - Lead - Fresh Category - Bakery/Gourmet Food/Flowers

Lead Category:Fresh

Designation; Lead Category :Fresh

Department : Category

Location : Gurgaon

Reporting to : Category Head

Exp Range :7-13

Role Overview : Ferns & Petals (FNP) is the leader and pioneer of the concept of gifting in India. Started in 1994 as aFlower Shop in Delhi, we have now over 430 outlets all over India, delivering happiness across 500+cities. We also have international presence in UAE, Singapore, Qatar, Kuwait etc. with further plans ofquick expansion. This position is for the FNP India.We are seeking a dynamic and experienced individual to join our team as Lead Category for Freshproducts, including Bakery, Gourmet Food, and Flowers. This role will be based in Gurgaon and will beresponsible for driving the growth and success of these categories within FNP's retail operations.

Key Responsibilities :

- Develop and execute strategic plans to drive sales, revenue, and profitability for the Fresh category,focusing on Bakery, Gourmet Food, and Flowers.

- Conduct market research and analysis to identify trends, customer preferences, and competitive landscapewithin the Fresh category.

- Source and onboard high-quality vendors and suppliers for Bakery, Gourmet Food, and Flower products,ensuring a diverse and appealing product assortment.

- Negotiate favorable terms, pricing, and contracts with vendors to maximize margins and maintaincompetitive pricing in the market.

- Collaborate with cross-functional teams, including marketing, operations, and procurement, to ensureseamless execution of category initiatives and promotions.

- Monitor inventory levels, sales performance, and product assortment to identify opportunities foroptimization and growth.

- Lead product development initiatives, including new product launches, packaging design, and qualityassurance for Bakery, Gourmet Food, and Flower categories.

- Implement effective merchandising strategies and visual displays to enhance the presentation and appeal of Fresh products in retail stores.

- Train and develop the sales team on product knowledge, selling techniques, and customer service standardsrelated to Bakery, Gourmet Food, and Flower categories.

- Maintain awareness of industry trends, regulatory requirements, and best practices in the Fresh category,and incorporate them into business strategies.