Fernandez Foundation - Senior Manager - Marketing

Fernandez Foundation invites interest from "Marketing Professionals" @ Hyderabad.

Are you:

- Self drive & motivated

- Meaning driven

- Looking at making a difference

- Marketing magician

Then this the opportunity you must explore.

This full time position will require you to work from our office @ Bogulkunta (Hyderabad).

Here's what you'll do as part of your work:

- Increase organizational and brand awareness through marketing initiatives.

- Strategize, formulate and execute the Annual - Marketing Plan, Budget, and the Marketing Calendar.

Design and handle Digital and Social Media marketing initiatives/campaigns including:

- Create and manage SEO, SEM, display advertising, email, and social media marketing campaigns.

- Search Engine Optimization (SEO): Research and implement on-page and off page search engine optimization in order get pages ranked for high volume keywords.

- Search Engine Marketing (SEM): Manage and optimize AdWords campaigns to acquire customers within agreed Cost of Acquisition benchmarks.

- Social Media Marketing (SMM): Basic understanding of social media campaign management to maximize awareness, engagement, or conversions.

- Google Ad-words: Track and monitor key metrics for websites, mobile app, social platforms daily.

- Prepare all digital marketing MIS on weekly, fortnightly, and monthly basis.

- Spot digital trends, research and recommend best practices within industry and B2C segment and amongst competitors.

- Plan, design and execute all offline ATL/BTL marketing strategies like media planning, TV interviews, newspaper ads, hoardings etc.

- Measure cost of customer acquisition and ensure compliance with agreed benchmarks.

- Track conversion rates from inquiries to registrations of patients and suggesting initiatives for further improvement.

- Build the digital marketing roadmap for the organization.

- Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency.

- Develop specific campaigns to create and maintain high levels of client interaction.

- Oversee all the social media accounts.

- Forecast performance trends and act proactively to increase the market segment.

- Monitor competition and analysis, competition handling.

- Stay up to date on the latest social media trends and implement them in Fernandez's marketing campaigns.

Other Tasks:

- General liaison, coordination and communications with in-house medical staff, non-medical staff, and department heads.

- Perform other incidental tasks, as required.

- MIS & reporting.

Knowledge Requirement:

- Extensive knowledge of Digital Marketing, Online/offline marketing concepts, strategy, and best practices.

- High-level proficiency in MS office, Analytics and CRM.

Skills Requirement:

- Excellent written, verbal & presentation skills.

- Excellent organizing and problem-solving skills.

- IT skills.

- Interpersonal skills.

Behavior/Attitude, Personality type Requirement:

- Positive and having the ability to work under timelines in close collaboration with internal and external stakeholders.

- Pleasant, presentable, sensitive, mature & composed.

To know about us in detail, visit - www.fernandezhospital.com