Fasal - Manager - Marketing

Manager - Marketing

Responsibilities:

BTL Strategy Development:

- Develop comprehensive below-the-line marketing strategies aligned with Fasal's brand objectives, business goals and target audience.

Campaign Planning and Execution:

- Lead the planning and execution of BTL marketing campaigns, including offline activations, events, experiential marketing and point-of-sale materials.

- Coordinate with internal teams and external vendors to ensure seamless execution and delivery of campaign assets.

CRM Program Management:

- Develop and manage the CRM program to enhance customer engagement, retention, and loyalty.

- Implement strategies for customer segmentation, lifecycle management, personalized communication, and customer journey mapping.

Data Analysis and Insights:

- Utilize CRM data and analytics tools to analyze customer behavior, trends, and preferences.

- Extract actionable insights to optimize BTL and CRM strategies, improve customer targeting, and drive data-driven decision-making.

Customer Communication:

- Develop and execute personalized and targeted communication campaigns through various channels, such as email, SMS, push notifications, and direct mail.

- Craft compelling messaging to engage customers and drive desired actions.

Cross-functional Collaboration:

- Collaborate with cross-functional teams, including marketing, sales, operations, and customer service, to align BTL and CRM efforts with overall business objectives.

- Ensure seamless integration and consistent customer experiences across touch points.

Vendor Management:

- Identify and manage relationships with external vendors, agencies, and partners for BTL and CRM initiatives.

- Evaluate vendor performance, negotiate contracts, and ensure deliverables are met within budget and timeline.

Measurement and Reporting:

- Develop and maintain key performance indicators (KPIs) to monitor the effectiveness of BTL and CRM initiatives.

- Provide regular reports and insights to stakeholders, highlighting campaign performance, customer engagement, and ROI.

Preferred Skills & Experience:

- MBA / PGDM / ABM from a reputed Institute.

- 5+ years of experience in marketing (agri-business experience is preferred).

- Work experience in Marketing function preferably in rural Markets.

- Experience running successful marketing campaigns

- Strong communication and interpersonal skills with aptitude in building relationships with professionals at all organizational levels

- The inclination to use technology as a tool for all service offerings

- Ability to adapt to a dynamic and constantly growing environment

Startup experience is a plus