Farmina Pet Foods - Senior Manager/Manager - Marketing

- Brand awareness, Building strategies for Brand development

- Building strong Marketing programs/campaigns to drive engagement with the target audience

- Plan Marketing activities for new product launches

- Marketing Expenditure Budget management and reporting

- Leading Direct Marketing team (cross functional team of Nutritional Consultants, Sales Representatives, VET & Breeder managers), for the implementation of marketing activities across all channels: Veterinarians, Breeders, Pet shops.

- Planning of in-store and guerrilla activities on the field

- Identify trends and insights, and optimize spend and performance based on the insights

- Responsible for Farmina eShop and WebApps

- Collecting feedback from the field and improvement on direct marketing activities

- Organization of meeting, training programs, events, product launches etc.

- Market research, keep updated with current industry trends and competitor's analysis

Ideal Candidate:

- Master's Degree/MBA in Marketing or equivalent from a reputed institute

- At least 3 years of Experience in Marketing preferably from FMCG /Cosmetics/ Premium brands marketing /aligned industry in trading or retail business model.

- Digital Marketing / E-commerce KPI's knowledge;

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Knowledge of website analytics tools (e.g., Google Analytics)

- Experience in setting up and optimising Google Adwords and Facebook campaigns

Traveling required : yes as per business requirement

Team Management role : Yes

Please note this is not a remote working job.

Farmina Pet Foods is a nutrition company, related to high-quality pet food. It is an Italian family company with 50 years of experience specialized in animal nutrition. The company was founded in 1965 when Mr. Francesco Russo founded the Russo Mangimi company specialized in animal nutrition. In 1999 Dr. Angelo Russo, son of the owner Francesco, driven by a passion for animals from affection decided to operate in the pet food category with a new perspective, setting itself the ambitious goal to develop foods that are the result of scientific studies centered on the pet and his well-being. In Farmina we believe that making a food with a great taste and palatability for the dog or cat is a goal that can only be made with a careful selection of raw materials. The wellbeing of animals is the value guide followed by Farmina to achieve complete and balanced food, able to assure for dogs and cats of every age, race and weight. For this reason, Farmina chooses products with careful choice of the best ingredients, without GMO, with meat coming from healthy animals and fit for human consumption. Today Farmina has four factories and sale in more than 50 countries in the world on 5 continents.