FarEye - Manager - Marketing

Marketing Manager

What Will You Do :

Define a region-specific marketing plan that aligns with regional GTM and the overarching marketing strategy

- Create and manage local campaigns that support brand initiatives and outbound strategy

- Optimize each marketing touchpoint using data, including top-of-funnel channels such as social media and blogging, middle-of funnel channels like email nurturing, and bottom-of-funnel activities with sales teammates

- Plan and host in-person and virtual events to engage with prospects, partners, and deepen customer relationships

- Support overall marketing team goals and programs, ensuring their success in your region, inclusive of content, social and digital strategy

- Provide sales support to regional sales leadership and account executives

- Be accountable to performance metrics and capable of sharing regular performance updates

What You Will Bring :

- Self-starter that values accountability and autonomy

- Have a command of modern B2B marketing methods

- Have a beginner's mindset: new objectives, metrics, strategies, systems, tactics

- Prioritize execution and have a performance mindset

- Be a positive, can-do force for the go-to-market teams, company and brand

- Team player

- Great attention to detail and project management skills

- Ability to use data to inform all decisions.

- Strong abilities in digital marketing tactics with experience planning and/or speaking at local events.

- Ability to problems solve using modern marketing methods and creative thinking

- Proficient in automation and analytics/measurement tools, specifically Hubspot (similar) and Salesforce