FamPay - Product Marketer

About this role

With FamPay's mission being to become the most loved brand among the digital native young cohort of India, a Product Marketer at FamPay owns the Product narrative! You devise strategies and empower us to drive usage, delight customers and grow them. Your goal will be to effectively position and promote FamPay.

With teenagers being our primary target group, it shouldn't come as a surprise that the role requires you to be creative & unconventional with respect to your marketing strategies.

Apply if you have prior experience as a Brand Manager/Digital Marketer/Product Marketer or a similar role. If you are also someone who understands that teens are unique in their needs as compared to adults, you should be able to excel in this role!

Responsibilities

- Need to gain good understanding of the product, business and brand to marry them together

- Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals

- Conduct user research to understand the gaps in the product, business and brand

- Devise brand communications strategy with the product and business aspect into it

- Translate technical information and product features to potential users

- Follow and analyze market trends to position our products

- Develop end to end product marketing strategies

- Run marketing campaigns across channels including and not limited to all forms of digital marketing

- Test and evaluate features using relevant KPIS from users

- Collaborate with Product Manager to continue improving the products

- Collaborate effectively and remotely with team to implement strategies

Check join.fampay.in for more details