FairMoney - Manager - Growth/Acquisition/Performance Marketing

FairMoney is building the leading mobile bank for emerging markets. For most of the positions, it's possible to join FairMoney remotely or in one of our offices: in Paris, Bangalore, Lagos, Riga.

FairMoney is unique thanks to its international exposure (with offices on 3 continents) and its impact-driven mission: we bring financial inclusion to underbanked people in emerging markets!We give 10,000 loans daily (one every 8 seconds!) in Nigeria and India, and have banking operations in Nigeria, with over 1 million users

We're backed by international investors and raised close to - 50m to support our development. We are a team of close to 200 people between Paris, Lagos, Bangalore, Riga.

We value candidates who embrace our company values:

Growth Mindset

- Grow yourself exponentially through hard work, curiosity and constant iterations- Start with the client

- We are passionate, optimize for our users, care for our impact-

Talent has NO passport

Key Responsibilities:

- Creating and execute a strong performance marketing strategy

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with key stakeholders to share funnel conversion improvement ideas, feedback & present results

- Leading efforts for cross-promotion and marketing of new FairMoney products across applicable audiences;

- Staying current with industry innovations, trends, and best practices across functional areas;

- Ensuring customer data policies and FairMoney's privacy policy are enforced.

Requirements:

- You have a Bachelor's/Master's degree with 2+ years of experience ideally in fintech/payments/E-commerce/ tech environment with strong performance/digital marketing and growth background;

- 2+ years experience in growth/acquisition/ performance Marketing/affiliate marketing (Google,Facebook Ads,PPC, SEO, social media and other digital channels) is a must

- You have solid expertise in campaign and channel analysis and reporting

- Strong attention to detail with an ability to follow through on projects, meet deadlines, and handle multiple tasks simultaneously;

- Ability to make sound decisions with a strong sense of urgency, possessing a high degree of professionalism, integrity, and objectivity;

- Willingness to build meaningful partnerships with all departments and levels of the organization and to effectively communicate information and concepts to different skill levels and personalities;

- Strong self-direction with proven ability to - think on your feet- and take appropriate actions;

- You have excellent analytical skills and problem-solving ability; the ability to answer unstructured business questions and work independently to drive projects to a conclusion;

- You have strong analytical skills with the capacity to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy;

- You are self-directed, organized and detail-oriented as well as have the ability to multitask and work effectively in a fast-paced environment