FairMoney - CRM Manager

Key Responsibilities: 

- Collaborate with internal stakeholders to set communications calendar, creative strategy, and content promotions;

- Build customers segments and communication campaigns along customer journeys;

- Set, track, and improve key metrics within SMS, email, in-app message and push notification channels;

- Identify opportunities to increase retention and lifetime value; plan, direct, and execute marketing programs that achieve those goals;

- Plan, implement and track A/B and multivariate tests for transactional, triggered, and marketing mailings Code, test, and implement marketing promotions and campaigns;

- Lead efforts for cross-promotion and marketing of new FairMoney products across applicable audiences;

- Stay current with industry innovations, trends, and best practices across functional areas;

- Ensure customer data policies and FairMoney's privacy policy are enforced.

Skills Required:

- You have a Bachelor- s/Master's degree with 2+ years of experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background;

- 2+ years experience in maintenance & management of CRM platforms (customer.io //CleverTap experience is a bonus);

- Experience in B2C e-commerce companies preferred;

- Strong attention to detail with an ability to follow through on projects, meet deadlines, and handle multiple tasks simultaneously;

- Ability to make sound decisions with a strong sense of urgency, possessing a high degree of professionalism, integrity, and objectivity;

- Willingness to build meaningful partnerships with all departments and levels of the organization and to effectively communicate information and concepts to different skill levels and personalities;

- Strong self-direction with proven ability to - think on your feet- and take appropriate actions;

- You have excellent analytical skills and problem-solving ability; the ability to answer unstructured business questions and work independently to drive projects to a conclusion;

- You have strong analytical skills with the capacity to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy;

- You have experience extracting insights using advanced SQL to work efficiently at scale. Advanced expertise with commonly used analytics tools including Google Analytics and Excel;

- You are self-directed, organized and detail-oriented as well as have the ability to multitask and work effectively in a fast-paced environment.