We have an excellent opportunity for one of our media clients. Following is the job description:
Main Purpose of the position / Key responsibility areas:
- Optimizing the Facebook App install and engagement Campaigns to deliver the best ROI while ensuring targets are met.
- Executing new and innovative strategies for user acquisition and engagements on Facebook Channel.
- Periodic reporting to management on performance of campaigns.
- Continuous new experiment and run A / B Testing
- Creative optimisation
Any other specific skills / attributes:
- Engineer/ MBA from a reputed institute.
- Collaborates with others to actively drive success metrics
- Enjoys working in a dynamic work environment
- Deep understanding of Facebook ads platform
- Good knowledge of MS Excel
- Strong analytical background and direct experience in digital marketing
- Good understanding of MMP (Mobile measurement partner like Appsflyer/Branch/Adjust/Singular anyone of them
- Good understanding of Google analytics.
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