Facebook Ads Specialist - Advertising Platform

Facebook Ads Specialist

Responsibilities:

- Develop comprehensive Facebook advertising strategies aligned with business objectives

- Collaborate with cross-functional teams to align campaign strategies with overall marketing initiatives.

- Create engaging and visually appealing ad creatives that resonate with the target audience.

- Implement A/B testing to optimize ad copy, visuals, and targeting parameters for improved performance.

- Monitor and adjust ad campaigns based on key performance indicators (KPIs) to maximize return on ad spend (ROAS).

- Implement advanced targeting techniques, such as custom audiences and lookalike audiences, to enhance campaign effectiveness

- Monitor daily spending, identify budget efficiencies, and allocate resources for optimal results.

- Provide regular budget reports and insights to key stakeholders.

- Measure and optimize paid marketing using dashboards, Google Analytics, and Facebook reports

- Maintain daily reports for tracking performance

- Manage the Admin functionalities and User roles for the Business Manager Account

Required Skills:

- Proven experience with running high budget Facebook Ads

- In-depth knowledge of Facebook Ads Manager and advertising platform features

- Good knowledge of Facebook pixel and conversion tracking

- Good understanding of customer behavior

- Good knowledge of social media trends and latest information

- Experience drafting, testing, and optimizing ad copy (preferred, but not required)

- Strong analytical skills and proficiency in data-driven decision-making.

- Excellent communication and collaboration skills.

- Certification in Facebook or related credentials is a plus