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02/09 Ayushi Gudwani
Founder & CEO at FableStreet

Views:5084 Applications:397 Rec. Actions:Recruiter Actions:298 - Senior Manager - Performance Marketing (5-7 yrs)

Delhi NCR Job Code: 738435

FableStreet is looking for an analytically sharp and experienced professional in the Digital Performance Marketing function. The person should be a hard-worker and self-starter with high sense of ownership.

The venture in well-funded and growing very fast. Hence, it offers significant growth potential along with tremendous learning opportunity and exposure across all facets of business.

Purpose of the Job :

- Develop and execute company's digital marketing strategy, along with planning and budgeting

- Design, implement and manage digital marketing programs, focusing on building awareness and new customer acquisition

- Optimise spends on all paid channels; design strategies for new users acquisition while ensuring unit economics profitability (key KRA of the role)

- Run A/B tests across paid search campaigns & landing pages

- Generate weekly / monthly reporting for all major metrics, goals / revenue tracking, and other paid search initiatives

- Stay up-to-date with industry trends and competitive benchmarking of key metrics

Key Skills :

- Good understanding of marketing concepts, with strong expertise and understanding of all type of digital marketing campaigns

- Thorough understanding of Social Media Marketing (especially Facebook, Insta), Blogging based marketing, Google Analytics, Google Ad words and other PPC campaigns, running e-mail campaigns, SEO/SEM and marketing automation / CRM platforms like Netcore

- Strong analytical skills and expertise in measuring RoI across various marketing channels

Qualification / Experience :

- Should have hands-on experience in digital marketing, preferably in a B2B e-Commerce / digital company

- Should have led the performance marketing function, for atleast 3 years

- Experience in analytics, and passion for apparel and fashion will be a big plus

- Should have strong communication skills

- Candidates from premier institutes / with engineering background, will be preferred

Women-friendly workplace:

Maternity and Paternity Benefits

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