01/02 Debasmita Majumder
Assistant Manager at Rebel Foods (Formerly Faasos)

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Faasos - Assistant Brand Manager/Brand Manager (3-6 yrs)

Dubai Job Code: 660123

The Brand team journey at Rebel Foods (Formerly Faasos) kick starts from identifying the need in the market, to incubating it with Culinary Innovation Center, test marketing the product market fit across few markets, iterating it to perfection (read it as churning a lot of data-points ranging from product ratings, price sensitivity index, NPS scores, competition landscaping to market surveys), getting involved in ensuring the product is made in just the perfect way. Today, our established brands are market leaders in their categories in India and with our new brands we are creating new categories in India (Continental Fusion with Firangi Bake). Having proved our mettle in India, we are launching our brands (Faasos, Behrouz Biryani, Mandarin Oak, Sweet Truth, Ovenstory Pizza) in Dubai.


- Analyze brand positioning and consumer insights

- Translate brand elements into plans and go-to-market strategies

- Lead creative development to motivate the target audience to take action

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets, and competitors- activities

- Oversee new and ongoing marketing and advertising activities

- Devise innovative growth strategies

- Align the company around the brand's direction, choices, and tactics

Requirements :

- To deliver on the responsibilities of this role, we expect the candidates to learn on the go if they already don- t know it (Developing brand and marketing activities, Data-driven thought process, Devising growth campaigns etc.)

To know more, importantly to know more about our journey of disrupting food business in India and how we became the World's Largest Restaurant on Internet company by pioneering cloud kitchens & multi-brand kitchen model (same non-visible location churning out multiple brands catering to different food missions and categories)


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