EY - Senior Consultant/Manager - Campaign Analyst - Financial Services Risk Management

EY - Senior Consultant / Manager - FSRM- Campaign Analyst

FSRM- Campaign Analyst :

- Our Financial Services Risk Management (FSRM) practice focuses on financial services risk management, regulatory, quantitative, technology backgrounds. The breadth of experiences of FSRM professionals enables the practice to coordinate the delivery of a broad array of risk management services to capital market participants throughout the world in a well integrated manner.

- Within FSRM, the Credit Risk and Capital Management Advisory team assists clients in addressing various credit risk measurement and management challenges that range beyond traditional methodology design, ownership and ongoing surveillance roles. These also include more strategic governance issues, portfolio management and reporting, and technology and people processes.

- Ernst & Young FSRM team is a fast-moving, high-growth area with huge potential. It offers variety, challenge, responsibility and the opportunity to realize your leadership potential.

- The opportunity is now! If you are interested in being part of a dynamic team, serving clients and reaching your full potential, Ernst & Young Advisory Services is for you!

Responsibilities :

- Participate in large-scale client engagements.

- Consistently deliver quality client services. Drive high-quality work products within expected timeframes and on budget.

- Monitor progress, manage risk and ensure key stakeholders are kept informed about progress and expected outcomes.

- Stay abreast of current business and industry trends relevant to the client's business.

- Identify new business opportunities.

- Understand Ernst & Young and its service lines and actively assess/present ways to serve clients.

- Develop and maintain long-term client relationships and networks. Develop relationships with team members across all Ernst & Young practices to serve client needs.

Roles & Responsibilities :

- Analytical driven Campaigns for pre-approved offers

- Risk adjusted return based targeted cross-sell

- Hyper-personalized products packages (Programs/Scheme launch)

- Upsell propensity models

- Formulating Campaign Channel Strategy

- Propensity model for lead prioritization

- Integrated Campaign planning and scheduling.

- Customer retention and new customer acquisition campaigns

- Marketing Analytics

- Manage execution of multiple Marketing campaigns(Manual/Automation) in alignment with campaign objective for Asset products across Retail and SME

- Execute and develop social media campaigns

- Conceptualize and design activation/acquisition campaigns across Internet/Mobile banking

- Manage multi-channel (Email, SMS, Notification, Facebook, Google Ad-words, ATM, Tele calling) Marketing campaigns based on business requirements

- Develop persona based campaigns, carousel notification and Hyper personalized campaigns.

- Able to setup A/B and Usability tests, interpret results to maximize success

Skills Required :

- Python/R

- SQL

- SAS

- Data Science and Analytics

- Unica (Affinium Campaigns Manager 9.1.1)

- Facebook power editor

- Google Adwords

- Quantitative skills & analytical ability

- Data visualization tool: PowerBI, Tableau, QlikView, Zoho

- Modelling techniques - AI/ML

- Domain Knowledge in secured/unsecured asset products for Retail/SME/Corporate segments

To qualify, candidates must have:

- a bachelor's degree and approximately 3 years of related work experience; or a master's degree and approximately 2 years of related work experience

- a degree in engineering, Statistics or Econometrics or a related discipline; an M.Stat is preferred

- Experience of working in the credit risk/credit/ERM domain

- broad consulting and project management skills, effective written and oral communication skills

- A willingness to travel to meet client needs

- Strong experience of statistical modeling in atleast one of the following tools/languages is preferable

- SAS Base/EG/E-miner

- R/S-Plus

- Python

- Strong Excel/VBA skills is a must.

- Ability to explain complex frameworks/statistical models to senior management.

In addition to core competencies in credit risk measurement and management, a thorough understanding of some or all of the following would be an asset :

- Credit life cycle within a commercial bank

- Credit risk management infrastructures

- Economic capital and RAPM

- Integration of economic capital into performance measurement frameworks (e.g. Risk Adjusted Return on Capital (RAROC), Shareholder Value Added (SVA)

- Enterprise Risk Management