EY - Branding Expert

MBA/Master in Mass communication with minimum 5 year of post qualification experience in related field.

Job Description:

- Prepare Information, Education and Communication (IEC) promotion plan/E-Commerce strategy for Handloom and Handicrafts of Jharkhand

- Implementation support for IEC/Branding and Marketing strategy

- Assist Department in Creation and Maintenance of Social Media Platforms for Directorate. Planning new social media campaigns for different crafts and events/fairs/exhibitions. Suggest social media campaign/content calendar. Supporting department in tagging and categorization of posts and articles

- Supporting the department for coordinating with other stakeholders like NGOs, private sector players and media agencies.