Express Stores - Head - Growth Marketing

Growth Marketing Head

Roles & Responsibilities :

- Grow omnichannel consumer traffic by running and optimizing CLM campaigns on all the channels - Whatsapp, banners, push notifications etc.

- Coordinate with tech/product teams in developing necessary integrations to build a robust communication channel

- End-to-end management of online campaigns - ideate, design, execute, track and improvise

- Daily campaigns performance analysis by tracking key conversion metrics such as conversion, RoAS and delivery rates that improve current marketing and business practices in order to drive customer acquisition, engagement and retention

Ideal Candidate :

- 3+ years work experience in a start-up, eCommerce or analytics company

- Must be data driven with strong problem solving and analytical skills

- Hands on knowledge of campaign management tools like Web Engage, MoEngage, Clevertap etc.

- Strong communication and organization skills, with the ability to synthesize a lot of information quickly, highlight the key takeaways, and disseminate actionable insights

- High degree of ownership in taking things to completion