AI Platform expert-Performance Marketing
Responsibilities :
- To develop, manage, optimize, & support strategic account plans and leverage data to create business solutions for the clients. Provide dedicated account management services to top clients.
- Project Management - Managing complex work streams to optimize marketing objectives for clients and directing analytics & dashboards to advise clients.
- Establishing key relationships with both internal and external stakeholders, shape product roadmaps, build platform strategies, and the overall brand story.
- Working and collaborating with clients to understand their business objectives and develop the strategies. To build insights, craft media plans, strategies, creatives, and measure recommendations.
- To drive overall business objectives and marketing solutions for advertisers. By developing vertical expertise, that will include industry research and perspective.
- Media Planning, Strategy, and Measurement - To manage the planning, execution, ongoing reporting, and optimization of campaigns. To oversee budget, manage internal analytics & dashboards, and provide optimization and real-time targeting recommendations.
Minimum Qualification :
- 3-5 years of experience in performance marketing, account management & Team management roles.
- An understanding of online and traditional advertising, Digital Marketing, Technology, and Facebook marketing solutions.
- A strong grasp of advertising & online marketing technologies and their implementation in an effective and efficient marketing strategy.
- Adept in critical thinking, analytical and technical skills.
- Skilled in Team building & managing them efficiently.
- Skilled in developing and managing cross-functional partnerships as well as client relationships in challenging environments.
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