Exotel - Specialist - Marketing Communications

About Us :

Exotel is the emerging markets leading full stack customer engagement platform and business-focused virtual telecom operator. Incorporated in 2011, Exotels cloud-based product suite powers 50 million daily engagements across voice, video and messaging channels.

Exotel powers unified customer engagement to over 6000 companies in 60+ countries, including India, SE Asia, the Middle East, and Africa. Today, some of the fastest-growing companies in the emerging markets (Ola, Swiggy, Flipkart, GoJek, Byjus, Urban Company, HDFC Bank, Zomato, Oyo, etc.) manage their customer engagement with Exotels suite of a communication APIs, Ameyos omnichannel contact centre (merger), and Cogno AIs conversational AI platform (acquisition) over the cloud. Theyre a $100 million Series D funded company with $60 million in ARR.

About the role:

- The individual will be instrumental in elevating our brand's presence, driving engagement, and enhancing communication strategies across multiple platforms.

- The role encompasses public relations, marketing communications, and social media management, ensuring coherent and captivating brand storytelling.

What do we want?

Public Relations:

- Develop and execute PR campaigns in collaboration with the PR agency to enhance brand awareness and reputation.

- Write press releases, articles, and other PR materials.

- Build and nurture relationships with media representatives and influencers.

Marketing Communications (MarCom):

- Create and implement integrated marketing communication strategies that align with the company's objectives.

- Develop compelling marketing materials and content that effectively communicate the brand's value proposition.

- Manage internal and external communication

Social Media Management:

- Develop and execute social media strategies to engage, grow, and nurture the online community.

- Create compelling content, manage posts, and respond to followers to foster a positive community.

- Analyze social media metrics to gain insights and improve content and engagement strategies.

Performance Metrics:

- Increase in media coverage and positive brand mentions.

- Engagement and conversion metrics of MarCom campaigns.

- Growth in social media followers, engagement rates, and content reach.

What do we look for?

Experience:

- 5-8 years in PR, MarCom, and social media management.

- Background in journalism or mass communication preferred

- Experience working with PR and social media agencies

- B2B SaaS background preferred

Skills:

Exceptional writing, communication, and interpersonal skills.

- Creativity and ability to develop engaging and impactful content.

- Analytical skills to evaluate the effectiveness of PR, MarCom, and social media initiatives.

- Stakeholder management