Exotel - Specialist - Marketing Communications

About Us:

Exotel is the emerging market's leading full stack customer engagement platform and business-focused virtual telecom operator. Incorporated in 2011, Exotel's cloud-based product suite powers 50 million daily engagements across voice, video and messaging channels. Exotel powers unified customer engagement to over 6000 companies in 60+ countries, including India, SE Asia, the Middle East, and Africa.

Today, some of the fastest-growing companies in the emerging markets (Ola, Swiggy, Flipkart, GoJek, Byju's, Urban Company, HDFC Bank, Zomato, Oyo, etc.) manage their customer engagement with Exotel's suite of a communication APIs, Ameyo's omnichannel contact centre (merger), and Cogno AI's conversational AI platform (acquisition) over the cloud. They're a $100 million Series D funded company with $60 million in ARR.

About the role?

The individual will be instrumental in elevating our brand's presence, driving engagement, and enhancing communication strategies across multiple platforms. The role encompasses public relations, marketing communications, and social media management, ensuring coherent and captivating brand storytelling.

What do we want?

Public Relations:

- Develop and execute PR campaigns in collaboration with the PR agency to enhance brand awareness and reputation.

- Write press releases, articles, and other PR materials.

- Build and nurture relationships with media representatives and influencers.

Marketing Communications (MarCom):

- Create and implement integrated marketing communication strategies that align with the company's objectives.

- Develop compelling marketing materials and content that effectively communicate the brand's value proposition.

- Manage internal and external communication

Social Media Management:

- Develop and execute social media strategies to engage, grow, and nurture the online community.

- Create compelling content, manage posts, and respond to followers to foster a positive community.

- Analyze social media metrics to gain insights and improve content and engagement strategies.

Performance Metrics:

- Increase in media coverage and positive brand mentions.

- Engagement and conversion metrics of MarCom campaigns.

- Growth in social media followers, engagement rates, and content reach.

What do we look for?

- Experience: 5-8 years in PR, MarCom, and social media management.

- Background in journalism or mass communication preferred

- Experience working with PR and social media agencies

- B2B SaaS background preferred

Skills:

- Exceptional writing, communication, and interpersonal skills.

- Creativity and ability to develop engaging and impactful content.

- Analytical skills to evaluate the effectiveness of PR, MarCom, and social media initiatives.

- Stakeholder management