Digital Media Supervisor - The Digital Media Supervisor will provide strategic direction to assigned accounts and identify appropriate paid search and programmatic solutions to meet client needs. He/she will be responsible for campaign planning, optimization strategies, and performance success for a set of client relationships. This position is client-facing and reports to the Media Director. - A successful person in this role is curious in an analytical way, ambitious with strategy, knowledgeable about programmatic advertising, and passionate about Google's media capabilities. Accountabilities: - Develop strategy in partnership with media director, and collaboratively translate that strategy into a tactical proposal - Present proposals with media and cost schedules to clients - Manage and execute display and search campaigns within The Trade Desk, DV360, SA360 and Google Ads - Perform day-to-day campaign optimizations including: bid management, budget allocation, pacing, forecasting, performance monitoring, strategic testing, campaign expansion, etc. - In partnership with media analytics, develop and present results decks highlighting the relevant learning gained and recommendations for future campaigns - Build strong relationships with client services team and client - Ensure Google best practice and adoption of new features or processes - Stay up-to-date with emerging programmatic and search trends - Demonstrate thought leadership and professional communication skills by developing and delivering Points of View - Educate agency and client audiences on Google search and programmatic offerings, how they work, opportunities and new innovations/betas - Main point of contact for Google rep Qualifications: - 5+ years hands-on-keyboard experience at digital media agencies (Google Partner Agency status preferred) - Certifications for Google DV360, SA360, Campaign Manager and Google Ads preferred - Experience working in programmatic environments such as DV360 and The Trade Desk - Experience working on large scale, complex display and search campaigns - Strong understanding of digital media KPIs, and which to use for directional/diagnostic guidance vs. business outcomes - Familiar with different buying methods, and when to use then (RTB open exchange vs. programmatic guaranteed, etc.) - Conceptual understanding of direct marketing fundamentals and frameworks, including testing, the funnel, customer journey/path to purchase, and customer lifecycle - Knowledge of media agency workflow process, responsibilities of a media planner and the inputs and handoff to/from other roles and disciplines - Skilled at Microsoft Excel; able to build pivot tables and charts - Excellent communication skills both written and verbal - Well organized, able to multi-task and balance multiple client deliverables

Ahmedabad

Gujarat

EXL Service - Senior Consultant/Digital Media Supervisor  

EXL Service - Senior Consultant/Digital Media Supervisor   ,Job Description for EXL Service - Senior Consultant/Digital Media Supervisor   in EXL Services in  Ahmedabad Gujarat for (5-7) years of experience. Apply Now!

Job Description for EXL Service - Senior Consultant/Digital Media Supervisor   in EXL Services in  Ahmedabad Gujarat for (5-7) years of experience. Apply Now!