EXL Service - Senior Business Analyst

Responsibilities:

- Responsible for making presentations and business insights to the senior management

- Achieve expertise and excellence in digital marketing analytics pertaining to e-commerce and brick-and-mortar retailers

- Responsible for creating collateral, architecting the solution, pre-sales (creating pitch decks)

Competencies and Skills:

- Minimum of 2 years of work experience in digital marketing domain

- Hands on experience with Google Analytics tools like Site Catalyst & Omniture

- Proficient in data handling, understanding, analysis and interpretation of results

- Prior experience in web analytics, clickstream analysis, attribution modeling, design of digital marketing campaigns, reporting etc.

- Specific work experience in e-commerce or retail is essential

- Should have clarity in articulating a problem statement based on the domain expertise, formulating hypotheses and ensuring data collected, aggregated can test those hypotheses

- Ability to break down the work required, create project plans, get buy-in from stakeholders and manage efforts against the plan

- An individual with excellent communication skills

- Create test and learn approach from the learnings gained through the analytical exercise

- Understanding of event-based analytics platforms like Snowplow, Keen.io and/or Mixpanel"

- Understanding of AWS & Google Big Query database services