EXL Analytics - Senior Business Analyst - Digital Marketing Domain

Senior Business Analyst (Location: Ahmedabad, India)

Are you someone with a natural sense of curiosity and desire to improve- Collaborative working environment, rewards and great contributions excite you- Are you interested in using digital media to help solve complex social and environmental problems- Are you passionate about incorporating the latest research from the social and behavioral sciences into creative digital media campaigns that have real impact- We're looking for a Senior Analyst with Digital Media Marketing experience who has the ability to turn qualitative and quantitative data into actionable insights.

Competencies and Skills:

- Minimum of 2 years of work experience in digital marketing domain

- Hands on experience with Google Analytics tools like Site Catalyst & Omniture

- Proficient in data handling, understanding, analysis and interpretation of results

- Prior experience in web analytics, clickstream analysis, attribution modeling, design of digital marketing campaigns, reporting etc.

- Specific work experience in e-commerce or retail is essential

- Should have clarity in articulating a problem statement based on the domain expertise, formulating hypotheses and ensuring data collected, aggregated can test those hypotheses

- Ability to break down the work required, create project plans, get buy-in from stakeholders and manage efforts against the plan

- An individual with excellent communication skills

- Create test and learn approach from the learnings gained through the analytical exercise

- Understanding of event-based analytics platforms like Snowplow, Keen.io and/or Mixpanel

- Understanding of AWS & Google Big Query database services

Responsibilities:

- Responsible for making presentations and business insights to the senior management

- Achieve expertise and excellence in digital marketing analytics pertaining to e-commerce and brick-and-mortar retailers

- Responsible for creating collateral, architecting the solution, pre-sales (creating pitch decks)

About EXL:

At EXL, we believe there is always a better way. We look deeper, we find it and make it happen.

We deliver solutions to Organizations in insurance, healthcare, banking and financial services, utilities, travel, transportation and logistics. EXL also provides functional services, such as finance and accounting, legal support, and analytics to even more industries, including professional services, retail, manufacturing and energy. Headquartered in New York, EXL has more than 24,000 professionals in locations throughout the United States, Europe, Asia, Latin America, and South Africa.

EXL is built on value and trust. Our core values are innovation, collaboration, excellence, integrity and respect. We take client service seriously; and our clients- priorities drive our business focus. Their journey is our journey.

In our data-filled, customer-centric, digital world, effective decision-making is being driven increasingly by analytics. EXL merges statistical data mining with a consultative approach and modeling tools to help clients look deeper into their processes and business functions. EXL helps companies minimize risk, boost operational efficiency, create regulatory compliance frameworks, simplify supply chains, and identify new channels for growth and profitability. EXL taps sophisticated modeling capabilities, text and sentiment mining, and a proprietary methodology to deliver high-impact solutions.

Website: www.exlservice.com/analytics