Role Description:
- Drive growth and enable differentiating Sales capabilities as competitive advantage through innovative technology solutions.
- Complete ownership of the new digital initiatives in Sales & Service function which will have Sales Force Automation Apps, Field Service Apps, Dealer Apps, Distributor Management System, Influencer Management Apps, B2B CRM, etc.
- Selecting right vendor partner for the end to end digital transformation and working hand in hand to plan out the entire transformation plan
- Collaborating with cross functional stakeholders to ensure digital vision and driving alignment and progress
Technical product ownership:
- Lead cross functional digital garages to translate market requirements into technical specifications
- Package features into product releases and create & manage product backlogs
- Liaise with development leads, solution architects, testers and external vendors involved in product development
- Oversee agile build and implementation, oversee sprint plans and track sprint progress
Digital product strategy:
- Oversee all stages in the digital product lifecycle of the platform from conceptualization to sunset
- Define product strategy and implementation plans (target customer segments, digital value proposition, product benefits)
- Act as steward of sales/end user(s), maintain close relationships with the market (Channel Partners, influencers, field teams)
- Drive product adoption, capture live feedback and ensure frequent product refinements based on user adoption
Qualifications:
- 3+ years of relevant experience in capacity of a digital product manager in an IT, FMCG, manufacturing setup
- B.Tech in Computer Science/IT from a leading engineering college (MBA from tier 1 campus is preferable )
- Knowledge and understanding of atleast one CRM platform - salesforce.com preferred.
- Proficient with drawing storyboards, creating wireframes, creating / - grooming- product backlogs, writing user stories and developing acceptance criteria
- Extensive experience in design, development and management of atleast one end-to-end CRM/SFA implementation
- Strong ability to break down complex problems into actionable steps, execute rapidly and being result driven
- Excellent communication skills with ability to push business and tech teams to drive innovation and build customer/user centric digital solutions
- Strong leadership skills with ability to influence stakeholders and manage expectations
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