About the role: We are looking for a Performance Marketing Specialist who will be a part of the Marketing team to work on developing successful, long-term digital marketing campaigns. Excellent digital marketing skills, attention to detail and proof-reading skills as well as the ability to think strategically and creatively are a must for this role, as creating and optimizing high- performing ads and its measurement will be among key responsibilities. Our target audience includes engineering college students (in any year) and software developers (with 1-8 years of work experience). Preferred Experience : - 1-3 years of experience in a similar role with a proven track record - Must have paid media channel experience - Experience in a startup or entrepreneurial venture in the education space is not compulsory but would be a big plus Key Responsibilities: Strategic : - Strategize, plan and execute best-in-class campaigns across platforms including Search, GDN, Facebook/Instagram Ads, YouTube, and LinkedIn etc - Create & drive strategy with the right prioritisation of initiatives to deliver the highest returns on marketing spends - Own performance marketing budgets and business results Technical : - Create, execute and optimise campaigns end-to-end - Build a pipeline of multiple experiments in digital marketing to drive growth to bring CAC down with a steady focus on quality user growth Analytical : - Analyze user funnels and optimize it for maximum conversion - Continuously track and measure campaign level, ad-set level and ad level performance and come up with actionable insights - Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports - Acquire insights about online marketing trends in the industry, best practices and keep strategies up-to-date to optimize spend and performance Collaborative : - Work with the design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance and customer preferences - Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans Must-Have Mindsets and Skillsets: - Excellent verbal and written communication skills - The Ability To Hustle: Ability to work in a fast-paced, dynamic, and often ambiguous environment where multitasking and prioritizing is highly essential - Detail-oriented: Ability to critically analyse problems and solutions in- depth, with an eye for zero-defect outputs - Tolerance for ambiguity: which translates to a 'get-it-done rather than wait-for-perfection' approach - A business-oriented creative: Driving business outcomes through creative initiatives - Iterative problem-solving: which translates to structuring problems and iterating on creative/implementable solutions - Bias to own, hustle and deliver: meaning proactively taking the lead with new initiatives, by default - Obsession with process excellence: Being independent and detailed with all inputs and outputs - Caring and inspirational teammate: which translates to bringing the best out of every colleague, always :) Why Scaler : - Empowering role: You get a front-row seat to a high-growth, fast-paced B2C+B2B business in a role that expects you to learn and contribute specifically in high-impact initiatives critical to our trajectory - Distinctive team: Our team is an inspiration powerhouse built with the best of Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital and Hotstar to name a few - Unicorn trajectory: Unlike 99% of startups, we believe in sustainable growth. No wonder, we are profitable and on course to be a unicorn in the next 24-36 months - Marquee investors: Our investors are marquee firms such as Sequoia Capital (Investors in Google, Apple, and Cisco) and Tiger Global (major investor in Flipkart). We are also backed by the Singapore govt along with other strategic angel investors - Culture of a caring meritocracy with great perks: A caring meritocracy built by inspirational leaders; free food, health insurance and an ultra-chic office space - Market-leading compensation: If we like you, we will make sure you like our offer :)

Bangalore

Executive/Specialist  - Performance/Digital Marketing - Consulting Firm 

Executive/Specialist  - Performance/Digital Marketing - Consulting Firm  ,Job Description for Executive/Specialist  - Performance/Digital Marketing - Consulting Firm  in InterviewBit in  Bangalore for (1-3) years of experience. Apply Now!

Job Description for Executive/Specialist  - Performance/Digital Marketing - Consulting Firm  in InterviewBit in  Bangalore for (1-3) years of experience. Apply Now!