Executive/Specialist - Digital Marketing - Advertising Firm

What is expected from this role?

- Manage the content and cross-connection of assets and pages on the company website, like product / solution pages, industry micro-sites, blogs, downloadable content, etc.

- Create campaign specific form, landing pages, and improve engagement through A/B testing.

- Continuously optimize SEO to increase organic search engine rankings and drive quantity and quality of relevant industry traffic to the company website.

- Execute SEM, PPC and paid digital marketing initiatives within budget, to appear in relevant non-SEO optimized searches by relevant industry audiences.

- Own the email creation and automation platform to drive higher opens and click through rates.

- Monitor social media chatter to identify trends and schedule timely and relevant social media posting to leverage social interest in relevant offerings from target audiences.

- Improve conversion of marketing generated leads using techniques like lead flow automation, content to persona mapping, segmentation, targeting, positioning, lead scoring, nurturing, etc.

- Track followers, likes, shares, etc., to measure amplification of marketing efforts.

- Report on digital marketing performance and analyze results for insights and improvements.

What must be required skills?

- Mandatory experience in Search Engine Optimization (SEO) / Keyword Research

- Mandatory experience in Search Engine Marketing (SEM) / Paid Digital Marketing (PPC)

- Experience in Email and Social Media Marketing (SMM)

- Experience in lead flow and marketing automation preferred.

- Web, SEO, Paid and Social Media data reporting and analytics.

- Excellent written and oral communication and presentation skills

What tools he/she should have worked on?

- Website - WordPress

- Email Marketing - Mautic, Marketo, SendGrid or other similar email marketing tools

- Landing Pages - Mautic, Marketo, Unbounce or other similar landing page building tools

- Marketing Automation - HubSpot, Mautic, Marketo, or similar

- Analytics -Google Analytics, Social Media Analytics, PowerPoint, Excel, Word