Job Description : - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification - Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages - Audits and analyses social media presences, including digital advertising costs and returns - Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement - Monitors and develops reports on competitor activity within social media spaces - Set up and optimize company pages within each platform to increase the visibility of company's social content - Planning and monitoring the ongoing company presence on social media - Generate, edit, publish & share daily content (original text, images, video or HTML) - Capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information - Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) - Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness - Be actively involved in SEO efforts (keyword, image optimization etc.) - Provide creative ideas for content marketing and update website - Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) - Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction - Acquire insight in online marketing trends and keep strategies up-to-date - Maintain partnerships with media agencies and vendors Requirements : - Excellent consulting, writing, editing (photo/video/text), presentation skills - Should have social analytics tools knowledge - Should have adequate knowledge of web design, web development, CRO and SEO - Should have knowledge of online marketing and good understanding of major marketing channels - Should have excellent understanding of digital marketing concepts and best practices - Should have knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) - Graduate with minimum 4 years of experience as handling social media accounts - Candidate must be from IT background / Lead generation - Should have Demonstrable social networking experience - Should have experience with social media, Google Adwords and email campaigns and SEO/SEM & Working knowledge of ad serving tools (e.g., DART, Atlas) - Should have experience in creative content writing Shift options : 11:00 am to 8:00 pm / 12:00 pm to 9:00 pm Location : Thane

Mumbai

Thane

Executive - Social Media - Advertising Firm 

Executive - Social Media - Advertising Firm  ,Job Description for Executive - Social Media - Advertising Firm  in The HRBPs in  Mumbai Thane for (4-7) years of experience. Apply Now!

Job Description for Executive - Social Media - Advertising Firm  in The HRBPs in  Mumbai Thane for (4-7) years of experience. Apply Now!