Executive/Senior Executive - Marketing Science - KPO

Purpose of the Role :

- To deliver high quality custom projects working in the APAC and META Marketing Science community.

- Initially the focus will be on delivery, leveraging some of GFK systems and also work with external data.

- The role includes working directly with the Sales Effectiveness team in GFK to deliver the analytics solutions.

Key Activities

- Work on various projects individually or with team members

- Lead or participate in multiple projects by completing and updating project documentation; managing project scope; adjusting schedules when necessary; determining daily priorities; ensuring efficient and on-time delivery of project tasks and milestones

- Support and align efforts to meet customer and business needs

- Provide leadership to team members and peers by collaborating with others; articulating ideas and viewpoints to senior management, peers and others; identifying and initiating projects;

Technical skills required:

Technical Must Have:

1. Minimum 2-3 years of prior relevant work experience

2. Hands-on experience Linear Regression, Logistic Regression, Cluster Analysis, Time series Forecasting and AI/ML methodologies

3. Hands-on experience in R, R Studio, R Shiny, Data Visualization, Excel, PowerPoint Soft-Skills Must Have:

1. Problem solving and solution oriented mind-set

2. Ability to thrive in a changing environment

3. Ability to interface with various levels in an organization

4. Ability to learn new technologies and tools

5. Excellent communication skills

Good To Have:

1. Marketing Analytics or Marketing Mix Modelling Experience

2. Knowledge or experience in Media Industry

3. Experience in Python

Competencies required :

- Please choose competencies from the Mark of GfK that have the highest impact on performance in this role.

- We recommend to have 4-6 items selected in total.

Typical Education and Work Experience required :

- Engineering with MBA in Marketing or Business Analytics, or

- Masters in Statistics / Economics / Mathematics from top tier institutions

- Minimum prior relavent work experience of 2 to 3 years

- Hand-on analytics and model development experience