Executive - Search Engine Optimization & Digital Marketing - BFSI

Role Snapshot :

- In this role you will play a crucial role in driving our digital marketing efforts. Your responsibilities will include creating comprehensive reports, optimizing web content, conducting SEO analysis, managing website content, and executing digital marketing campaigns.

- You will lead keyword research, utilize Google Analytics for performance tracking, and stay updated on the latest SEM developments.

- Create comprehensive reports with content performance learnings and devise strategies and tactics to increase website traffic.

Job Description :

- Conducting on-site and off-site analysis of web SEO and developing optimized web content.

- Using google analytics to conduct performance reports regularly.

- Assisting with blog content.

- Leading keyword research and optimization of content.

- Keeping up to date with developments in SEM.

- Monitor and analyze the effectiveness of marketing content.

- Develop and manage website content.

- Implement SEM/SEO strategy blogs/content.

- Measure and report performance of all digital marketing campaigns, SEO-related blogs/ content against goals (ROI and KPIs)

- Effectively assist in executing digital marketing campaigns

- Run digital campaigns (paid and organic) by working with digital/SEO agency partners.

Essential Skills :

- A candidate with at least 2-3 years of experience in Digital Marketing, SEO/SEM, and content marketing

- Strong understanding of web, Display, PPC and SEO marketing

- Strong experience with Google Analytics and Google Tag Manager

- Experience working with a financial company/Bank will be an added advantage.

- Manage a team of web designers/community managers and agency partners, Ability to work off hours when required.