Executive - Public Relations & Communication - Fashion Luxury Firm

Please note : Client has flat hierarchy in the organization so this position is at - EXECUTIVE LEVEL.

Position reports into "DIRECTOR". Thereby client does not have multi hierarchy / layer in the company.

Designation : Executive PR & Communication

Work Experience : 4Yrs to 7Yrs

CTC : 18 LPA

Our client is a Top European Fashion Luxury company in Luxury Beauty & Retail Fashion Industry. World Wide client is appreciated for the best place to work and Global Ranking is in Top 10 Global Organizations to work with. A client is one of Global Fortune 500 Organizations. A client is also the Market Category Leader in Segment in India and Across World Wide. 

To apply, you must fulfil the following criteria :

- Graduate / Post Graduate with Regular, No Distance / Correspondence education.

- Candidate Must have Luxury Goods, Luxury Retail, Luxury Beauty, Luxury cosmetic company work experience, background. We are not looking at candidates from Agency background.

- Work closely with the Business Director to align business objectives with PR visibility.

- Reporting to the Global Communication Director.

- Position is to develop the right position, branding and visibility of company for all Medias (Written Press, Internet and TV) all over India and to maximize the visibility to create desirability as well as to support the Business.

Main responsibilities are :

- To propose and drive PR action plan Prepare, follow-up and adjust (if needed) the PR budget according to the International Plan and select the right medias for company actions and visibility in India.

- Define a plan and negotiate the editorial's visibility and develop stories /articles around the collections and launches with the support of available tools (communiques, interviews, photos, images, videos). Follow up the results of negotiations with full reports.

- Handling Press, Media & Journalist To prepare and implement a local shootings plan and Press presentations for the company.

- Strong relationship & follow up with journalists.

- Organize Interviews with Spokespersons Organize Press Trips (objectives, budget, media and journalists to be invited) and regular market visits with agents and partners, press in India. Write and communicate Press Communique for major events in India. 

- Monitor and follow-up the budget for the yearly shooting plan define by the Global HO Prepare and organize Press presentation, Press conferences and products launches in line with the PR Global plan and show calendar

- To prepare and consolidate studies for multiple products / business units for HO

- Monitor the press daily and prepare the monthly reports on Press Review and coverage value for India. Prepare and consolidate e-reputation studies.

- Prepare and consolidate reports/studies after events, media trips and upon the release of article.

- 4-5 years experience in PR in an international brand. You have a good understanding of Fashion, Beauty, Cosmetic, Fashion and Luxury Industry in India.