The Executive Editor is responsible to work with the Content Director and handle content creation. He/she will also be responsible to develop brand-based content that achieves brand objectives and goes viral
JD :
- Creating editorial strategy for various brands taking marketing and digital objectives into consideration
- Creating content calendars and themes for content platforms
- To guide writers to develop brand-based content that achieves brand objectives and goes viral
- Create original content with articles and videos by writing and editing to ensure content hygiene
- Brand building by networking with key industry players (PR+ publicists + Digital bloggers) and creating a buzz on social media; analysing the audience feedback and ensuring smooth functioning of the brand's website
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