Executive Creative Director

Key Responsibilities

Executive creative directors are responsible for providing creative insights to the company in designing and developing their projects. Their main responsibility is to design high-level concepts for the company or its clients (internal or external), and creating designs as per the client's requirement. Most of the times, executive creative directors are engaged in creating and developing visual designs for external design firms, but occasionally they are also responsible for handling the recruitment and management systems for these design firms.

Main responsibilities:

- Directing the creative functionalities of concept development, collaborating with team members, creating work environment, meeting work expectations, and discussing team goals and achievements

- Ensuring the effective maintenance of creative functionalities, developing the creative products as per the market standards, maintaining the quality of creative work projects, and operating the designing firm in a profitable manner

- Providing strategic solutions to the company and clients considering their market stakes involved in creating brand reputation for their organization

- Accommodating the client's needs and requirements as per the marketing goals and strategies, creating unique brand promotion concepts in accordance with the client's promotional scheme, prioritizing the creative work as per client's demands, and translating the client's profile into a creative visual experience

- Collaborating with the creative team for processing the client's projects in a specified manner, assigning duties to creative / account management team, and leading the team in carrying out post production activities like video graphics, motion graphics, interactive web integration, and web marketing

- Developing and writing the plans of promotional campaigns, preparing its detailed presentation report, and assigning various responsibilities to team members for carrying out the promotional campaign effectively

- Keeping track of latest advancement in technologies used in creative direction and understanding the progress in marketing technologies like digital marketing technology

- Collaborating with working partners for strategizing the progress of creative functionalities, making relevant changes for competing with market standards, focusing on threats from the competitors, and developing the strategic plans for combating the threats

- Directing activities for professional development of organizational team members, conducting creative workshops for staff members, implementing corrective strategies in promotional activities, and recommending promotion of the team members based on their productivity

- Taking important decisions that ensure the organizational profitability without compromising the creative quality of the project, directing constant improvement in creative quality, and enhancing the designing capability for accomplishing the task

- Conducting market study for understanding the competitors' creative art, planning, and preparing strategic developmental plan for creating the agency's marketing strategies, branding functionalities, and business development plans

- Managing external agents like photographers, printers, freelancers, web developers, etc., and coordinating them according to the work of art directors, copywriters, and other post production workers

Required Qualifications and Skills

Undergraduate degree in Fine Arts or other related field of visual and graphical designing. A graduate / postgraduate degree in the same field is recommended