Executive/Associate - R&D - CPI Sensory - FMCG

Executive/Associate - R&D - CPI Sensory

WE do have an urgent opening for one of the Leading FMCG Company for the Profile of R&D Executive/Associate- CPI Sensory based at Delhi Ncr.

SCOPE OF THE ROLE : 

- Consumer Insights & Sensory Research to support post-feasibility product development (in-feasibility where CPI resources requirements dictate).

- Geography: India. Potential to also occasionally run studies outside of India.

DIMENSION OF THE ROLE : 

- To execute Healthcare Consumer Product Evaluation related project to aid in the product development process, to select a lead product sensory option, to substantiate claims and identify product outperformance of new product developments.

- To drive insights based on a strong understanding of consumer behaviour and category dynamics translating into meaningful product measures enabling the R&D team to design products for maximum success on shelf and in home

- To apply/execute best-in-class consumer research methods, and potentially implement new ones, to generate new insights into consumer unmet needs.

SKILLS & EXPERIENCE REQUIRED:

- Significant Consumer/Sensory research experience with market research agencies working with FMCG or consumer health companies in product categories where consumer science makes up an important part of product development.

- 3 years+ experience of working successfully with consumers and external parties together with a proven track record in designing consumer study, insight identification and shaping, and driving this through into business relevant innovation projects.

- Ability to integrate sensory and consumer methods into research plans, integrate data and draw conclusions that could generate motivating product solutions in line with brand strategy.

Ritu Agarwal