Exchange4Media - Delegate Acquisition Head

Role & Responsibilities:

- Responsible for all marketing-related functions.

- Responsible for awards entry, delegate, and subscriptions revenues.

- Managing a team of marketing and telesales executives.

- Creating and implementing marketing strategies across brands, products,services, target groups - exchange4media.com, Impact, impactonnet.com, Pitch, pitchonnet.com, samachar4media.com, Realty Plus, rprealtyplus.com, 25+ awards brands, 30+ conference brands and 20+ custom events.

- Working alongside sales and event production teams to help identify new products and identify newer target audiences for existing products and brands.

- Setting and managing marketing budgets to maximise ROI.

- Engaging with and positioning the products clearly and effectively in front of the target audience to generate revenue.

- Defining and overseeing marketing communications via all appropriate channels, with an emphasis on online, social, email, content marketing and telesales

- Using customer analytics (e.g., customer behaviour, campaign results) to develop go-to market activities.

- Managing external partnerships (e.g., media, barters, research, etc.)

Requirements:

- Proven B2B marketing experience.

- Significant experience in managing a marketing team.

- Experience of setting marketing strategy and hands-on implementation.

- Proven experience with product development and revenue generation.

- Through knowledge ofsocial media marketing.

- Knowledge of advertising, media and marketing domains would be beneficial.

- Creative, lateral thinker who can develop ideas and manage change.

- Audience focused.

- Strong project management skills.

- Results driven.

- A degree in marketing is desirable but not essential.

- Good knowledge of marketing technologies