exchange4media - Content Lead

www.exchange4media.com is a daily must-read for an influential audience of decision-makers and disruptors across the advertising, media, and marketing landscape.

Founded in 2000 to cover a burgeoning industry with objectivity, accuracy, and fairness, exchange4media.com and its online and print publications continue to be powered by the highest standards of journalism. Today, exchange4media is one of India's foremost media brands focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

From vital print editions - Pitch (monthly) and Impact (weekly) - to must-attend events and innovative platform offerings, its industry-leading offerings include Indian Marketing Awards, dentsu-exchange4media Digital Advertising Report, Pitch CMO Summit, Impact 50 Most Influential Women, Indian Content Marketing Awards and Impact Person of the Year, among others.

Job Overview:

You will play a pivotal role in shaping our conferences by generating innovative ideas and topics through in-depth market research, trend analysis, and thematic exploration. Your primary focus will be on curating conferences that resonate in the marketplace which in would help the sales and event department to drive entries and sponsorship & delegate sales, and overall event success. While operational proficiency is beneficial, your core strengths lie in speaker acquisition, project management, and seamless coordination with cross-functional teams, including Sales, Marketing, Design, and Telesales.

Key Responsibilities:

Market Research:

- Conduct thorough research on industry trends, market demands, and emerging themes.

- Utilize various tools, online resources, and interviews to gather valuable insights.

Conference Curation:

- Generate creative and relevant ideas for conference topics.

- Develop compelling content, agendas, and themes for conferences.

Speaker Acquisition:

- Identify and engage industry experts and thought leaders as conference speakers.

- Build and maintain strong relationships with speakers and presenters.

Project Management:

- Oversee end-to-end conference planning and execution.

- Ensure timelines and milestones are met for successful event delivery.

- Collaborate effectively with Sales, Marketing, Design, and telesales teams.

- Provide necessary information and support to ensure cohesive event promotion and execution.

KEY SKILLS / TRAITS:

- Strong communication skills, with experience in generating engaging content for brand advocacy.

- Analytical skills and the ability to translate concepts into winning campaigns

- Excellent project management skills.

- A meticulous planner with attention to detail.