Evalueserve - Web Analytics Implementation Role

Job description

- Support the analytics needs of a business unit by analyzing web traffic using clickstream tools beyond Omniture/Adobe Analytics,

- Create, automate, visualize reports with the help of Adobe Analysis workspace and creating holistic dashboards by pulling data from different data sources and websites

- Derive actionable consumer insights from trends observed data and reports for the business owners and stakeholders 

- With the help of JavaScript should be able to do tagging as well do troubleshooting of already implemeneted tags in the website 

- Collaborate with external partners to understand their business requirements and articulate those into measurable KPIs 

- Work closely with Senior Management, Category teams, UX, Design, Production etc to scope out tests, document requirements, create hypotheses, develop variations to test, build tests and thoroughly QA them. 

- Analyzing online user behavior, conversion data and the customer journeys

- Lead driving core insights from the data to suggest, create and execute steps that drive fundamental improvements to the site experience

- Person should be able to work in self-driven mode as far as analytics is concerned, should be able to find new areas for analysis and insights

- He will focus on multiple business unit websites and support all facets of the decision making platform (clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis) 

Desired Skills

- Must have DTM/Tealium/Insighten, Report Builder, Processing rules, VISTA rules, Adobe Analytics, Google Analytics, Adobe Workspace Analytsis, hands on exp in Implementation & Validation process.

- Hands on exp to create BRD, SDR, Tehcspecs.

- Must have hands on experience with at least one major Web Analytics package, ideally Adobe Analytics, Google Analytics, CoreMetrics or Webtrends

- Must have JavaScript tagging experience in coding through DTM and troubleshooting, along with experience in its reporting console and admin console

- Reporting, Visualization and automation through Adobe Analysis Workspace 

- Eye-for-detail and ability to derive actionable consumer insights from data and reports 

- Report automation skills using SiteCatalyst / Excel formulas and macros , reportbuilder

- Experience of working with a marketing team on campaign planning, campaign analytics or business analytics 

- Must have Experience and knowledge spanning website, media and marketing

- Experience in conducting A/B tests.

- Knowledge of eCommerce customer journeys.

- Experience in liaising with differing stakeholders/clients. 

- Strong and innovative approach to problem solving and finding solutions 

- Flexible and proactive/self-motivated working style with strong personal ownership of problem resolution 

- Ability to multi-task under pressure and work independently with minimal supervision 

- Good presentation skills - Excellent communication skills both verbal and written

Education and experience

- Graduate/ Post-graduate Computer Science/Engineering from a reputed university 

- 3-5 years of experience in web analytics with hands on experience on tool