Ethiqual - Senior Brand Manager

The role is for premium education university in Pune

Role Overview:

- The Senior Brand Marketing Manager will work collaboratively with the junior brand marketing personnel to ensure the effective and efficient execution of all functions.

- She/ he will formulate and develop deliverables that support brand marketing programs/campaigns as well as the university's overall objectives. These deliverables would be distinctive, consistent, and powerful and would be in support of the university's desired brand image and brand promise.

- The role of the Senior Brand Marketing Manager is a mix of strategy, brand planning, campaign planning, agency management, analytics etc. in both offline and online brand marketing strategies/approaches.

- The Senior Brand Marketing Manager will also monitor and enforce brand usage guidelines and apply project management practices in overseeing the execution of brand marketing programs within the department.

- She/ he will work to influence positive consumer brand experience and the university's revenue achievement through enhanced consumer acquisition and retention.

Reporting: In this role, the Senior Brand Manager would be reporting into the Associate Marketing Director.

Objectives and Responsibilities:

- She/ he will lead the brand marketing activities of the department by overseeing the creation of engaging designs and content for the marketing programs in order to ensure proper and consistent communication and embodiment of the brand's identity and reach to the audience.

- She/ he will be responsible for the management of all offline branded collateral production inclusive of hardcopy sales collaterals, branded promotional items, and so forth wherever required to support Admissions/ teams. She/ he will also support the continuous improvement of online user-centric designs on the business's websites and online pages, and oversee the maintenance of the business's digital design assets.

- In this capacity, she/ he will oversee the establishment and building of relationships inclusive of the selection process, vendor management, and vendor evaluation and review.

- The Senior Brand Marketing Manager will lso oversee major branding aspects of the department such as budget, strategy, timeline, and the determination of approaches to creative execution of programs.

Required Qualifications :

Education: The Senior Brand Marketing Manager has to have an MBA or a Master's in Marketing/ Communications (preferably). An equivalent of the same in working experience is also acceptable for the position.

Experience: A candidate for this position must have had experience of at least 8 years in digital design, website management, online marketing, paid marketing, or brand marketing preferably working in the position of a Brand Marketing Manager/ Senior Manager in a fast paced and highly competitive business environment.

- He will also have a proven and successful experience working with a team on a high-value business project, where he portrayed successful project management and time management skills. Experience in the Education sector/Advertising is a plus.

- A suitable candidate also has a proven ability to deliver projects from conceptualization to completion on time and even exceeding projected results. The candidate will also have vast experience applying and designing social platforms such as Twitter, Facebook, LinkedIn, SlideShare. However, the Senior Brand Marketing Manager also has to be equally proficient in offline branding strategies and approaches.

Analytical/Technical Skills: The candidate must also possess exceptional analytical skills, being proficient in understanding tools or softwares that enable the creation of brand marketing materials. He will also possess vast knowledge and skills in CRM systems, databases, and marketing automation. The candidate will also portray exceptional strategic thinking capabilities as well as an interest and capacity for learning strategies and system evaluations.

MS Office/Software: The Senior Brand Marketing Manager must also be highly proficient in MS Word, PowerPoint, and MS Excel that will be also be a necessity in the creation of verbally and visually engaging branding materials, reports, and presentations for the department, complex of concepts in a simple, collaborating personnel, relevant stakeholders, and external partners.

Communication Skills: A candidate for this position must possess outstanding communication skills that will be necessary in the conveyance of clear, concise, and unambiguous information down the line and facilitate smooth and efficient execution of duties by junior brand marketing personnel and collaborating personnel. Communication skills will also be necessary during interactions with external partners and vendors and also in the creation of reports derived from various research and analyses of the brand marketing programs and the market environment.

- These reports are presented to senior brand marketing management, collaborating personnel, relevant stakeholders from all academic programs, and external partners and must, therefore, be clear and understandable, bringing out even the most comprehensible, and convincing manner. He will have skill in tailoring his messages in a manner that relates and resonates with the audience at hand.

Interpersonal Skills: A candidate for this position has to be a creative and strategic thinker, have the capacity to prioritize and manage multiple tasks and meet their deadlines, have exceptional problem-solving skills, have a positive can-do attitude, work comfortably in a group setting, be proactive and have a thirst for knowledge, have an ability to deliver results exceeding the anticipated results, and display composure under stress.

People Skills: The Senior Brand Marketing Manager will also have an ability to influence and manage relationships, establishing long-term and meaningful external connections on behalf of the university. People skills will also enable smooth cross-functional interactions and execution of duties, enhancing the overall efficiency and performance of the brand marketing department.