Ethinos Digital Marketing - Senior Manager - Paid Media

Senior Manager/Paid Manager

We are looking for dynamic and self driven candidate to join our team.

The basic role of the Senior Manager - Paid Media is to help achieve the business goals of our clients. They will be involved in executing complex B2B marketing campaigns across a variety of paid media channels (Google, Facebook, Instagram, LinkedIn & Bing).

This position will play a key role in developing and planning media strategies, executing against the plan, and delivering campaign performance results. To create a cohesive marketing campaign, they will collaborate with the Sales and Content teams.

Key Roles and Responsibilities :

- Work on projects on Paid Media SEM, Display, Social media on different clients

- Apply line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business.

- Analyze, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.

- Setting performance goals and objectives with mentor supervisor.

- Budgets are spent within daily/monthly limits as assigned.

- Assistance to domain seniors in studying forecasting market needs, planning executing product launches and campaigns.

- Learning taking up the preparation of the Monthly, Quarterly yearly digital performance with various Media Brand team.

- Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing.

- Become proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines.

- Study competition and recommend/implement changes to gain edge above competition.

- Become proficient in running Online Marketing campaigns, specializing in Pay Per Click (PPC), Display Marketing, Search Engine Optimization, Social Media Marketing, Social Media Marketing, UAC & Shopping Campaigns.

- Provide oversight and work closely with the other team members to meet client goals.

- 7 to 8 years of experience is required.