eTailing India - Head - Marketing

About the Company: eTailing India provides a platform and an opportunity to the ecosystem of online retail industry in India to engage in a lively discourse. By offering a common stage to online and offline retailers, eTailing is able to provide insights and analysis on the Indian Internet Retail and offline markets and evolving technologies.

Responsibilities of the Marketing Head will include :

- Manage and lead the marketing for the company, various events and activities within the marketing department.

- Developing the marketing strategy for the company in line with company objectives.

- Coordinating marketing campaigns with sales activities.

- Overseeing the company's marketing budget.

- Creation and publication of all marketing material in line with marketing plans.

- Planning and implementing promotional campaigns.

- Manage and improve lead generation campaigns, measuring results.

- Overall responsibility for brand management.

- Research and Market Analysis.

- Preparing online and marketing campaigns (ATL & BTL).

- Monitor and report on effectiveness of marketing communications.

- Help produce and deliver the marketing strategy promoting events to delegates and exhibitors.

- Execute the marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria.

- Manage creative/design process for marketing material. This includes the update and development of existing materials plus the creation of new material in line with the marketing strategy.

- Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention.

- Develop strategic audience development plans and ensure marketing communications reflect event positioning and key messaging.

- Oversee and execute community building and social media strategies that drive engagement, interaction, brand affinity and could improve the audience experience.

- Manage Budgets and provide accurate and timely reporting of key marketing statistics and forecasts.

Requirements of the role:

- 3-8 years of work experience.

- Some work experience in Events & Media is an added advantage.

- MBA/Bachelors in Marketing/Advertising/PR/Journalism from a good institute.

- Strong analytical and project management skills.

- Creative bent, ability to lead and motivate the team.

- Confident and dynamic personality.