ET Media Labs - Senior Manager - Performance Marketing

Sr. Manager-Performance Marketing

Overview:

With increased connectivity, established infrastructure and 5G on the line, digital technology is on its way to revolutionize the industry as we know it. However, while everyone has witnessed the potential of digital, not everyone knows how to harness this magic.

That is why we are here.

ET Medialabs is India's leading performance Marketing & Analytics company, driving the digital marketing growth of some of the most sophisticated brands of the country, including Limeroad, Lenskart, Mamearth, Forest Essentials, Licious, Ketto, Edureka, Goodearth, Grofers, Satyapaul, etc. to name a few. A trusted partner with more than 300 companies, ET Medialabs has been their pillar for data driven online growth with high success ratio. With 8 glorious years behind us, we pride ourselves in the knowledge and hard work of our employees, a highly skilled and motivated team of IIT and IIM alumni.

We are looking for passionate hustlers who want to be a part of the future that data creates. A career at ET Medialabs provides an unparalleled learning curve with hands-on experience of working with industry leaders. We focus on the individual growth of each employee with training and workshops to provide in-depth knowledge of performance marketing and data analytics. Immensely challenging and exceptionally rewarding, the jobs at ET Medialabs impart the employees with invaluable skills like leadership quality and team-work through coordination with multiple stakeholders within and outside of organization.

If you have what it takes to think outside the box, apply and be a part of ET Medialab for an ever evolving journey. As tough as it is to predict the future of digital, one can definitely say that Digital is the Future. And we are here to take you there.

Job Responsibilities:

- Managing clients and understanding their business goals and desired performance objectives.

- Devising strategies based on quantitative research for execution of campaigns to achieve said goals.

- Managing projects related to digital analytics from start to finish including data integration, report & dashboard automation, product analytics & insights, data collection & product optimisation.

- Analysing performance of digital campaigns on different levels using appropriate key performance indicators (KPI) classifications: impressions, CTR, CPC, CPA, CPM, conversions.

- Identifying opportunities that are most effective at driving conversions, revenue, ROI, & scale across Digital Marketing Programs.

- Preparation & analysis of performance reports. Providing tactical insights and recommendations for both numbers and creatives for increased performance.

- Leading the design & implementation of experiments for improving products such as A/B split testing.

- Assisting the team in training of tactical processes & best practices of Digital Analysis.

- Building frameworks for the portfolio of ET Medialabs through research, creating case studies and establishing thought leadership by contributing articles.

Skills Required:

- 4 plus years of industry experience (agency experience is a plus).

- Bachelor's degree in Engineering, Media Communications, Business Administration, Journalism, English or related Fields from Tier 1/Tier 2 colleges.

- Above 80% in class 10th & 12th Mathematics.

- In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.

- Excellent problem solving & analytical skills.

- Strong quantitative skills with a knack of translating numbers into actionable insights and creatives.

- Ability to multitask in a fast paced work environment.

- Punctual and dedicated towards meeting goals & deadlines.

- Able to effectively work independently, and as part of a team.

- Strong working knowledge of Microsoft Office.

- Excellent verbal and written communication in both Hindi and English.

Must Haves: Minimum 3 years of experience in managing Google Ads, FB Ads or DV Spend.

Good To Have: B.Tech Degree from top colleges across India.

Job Location: Noida