ET Media Labs - Senior Digital Marketing Analyst

Sr. Digital Marketing Analyst

Job Responsibilities :

- Understanding client goals, creating and executing strategies to exceed these goals.

- Preparation and analysis of performance reports & review with clients.

- Providing strategic insights on the landing page, ad creative etc.

- Analyses performance of digital campaigns across the level; provides tactical recommendations for increased performance.

- Assists in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs.

- Measures the success of campaigns using appropriate key performance indicator (KPI) classifications - impressions, clicks, CTR, CPC, CPA, CPM, conversions.

- Review and analyses results from current program offerings & suggests changes and enhancements to help increase conversions, revenue and ROI.

- Assists in training on tactical processes and best practices to Junior Analyst(s).

- Attends and participates in all relevant meetings.

- Collect, report, analyse and interpret the digital analytics data to drive decision making and improve its digital products.

- Creating case studies on the work.

- Researching, building frameworks and innovating the offering portfolio of the company.

- Establishing thought leadership by contributing articles towards the official.

- Manage projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation

- Lead the design and implementation of experiments for improving products such as A/B or split testing.

Skills Required :

- In depth knowledge of Google Adwords, Facebook Ads and Google Analytics.

- Ability to multitask in a fast paced environment.

- A firm believer in stats and can weave stories around numbers.

- Aggressive about meeting goals & timelines.

- Editorial experience a plus.

- Strong writing and creativity skills.

- Detail-oriented, takes initiative.

- Able to effectively work independently, or at times as part of a team.

- Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must.

- Excellent problem solving and analytical skills and combine creativity with strong quantitative skills.

Experience Required : 1-3 Years