ET Media Labs - AVP - Digital Marketing & Analytics

Overview:

With increased connectivity, established infrastructure and 5G on the line, digital technology is on its way to revolutionize the industry as we know it. However, while everyone has witnessed the potential of digital, not everyone knows how to harness this magic.

That is why we are here.

ET Medialabs is India's leading performance Marketing & Analytics company, driving the digital marketing growth of some of the most sophisticated brands of the country, including Limeroad, Lenskart, Mamearth, Forest Essentials, Licious, Ketto, Edureka, Goodearth, Grofers, Satyapaul, etc. to name a few. A trusted partner with more than 300 companies, ET Medialabs has been their pillar for data driven online growth with high success ratio. With 8 glorious years behind us, we pride ourselves in the knowledge and hard work of our employees, a highly skilled and motivated team of IIT and IIM alumni.

We are looking for passionate hustlers who want to be a part of the future that data creates. A career at ET Medialabs provides an unparalleled learning curve with hands-on experience of working with industry leaders. We focus on the individual growth of each employee with training and workshops to provide in-depth knowledge of performance marketing and data analytics. Immensely challenging and exceptionally rewarding, the jobs at ET Medialabs impart the employees with invaluable skills like leadership quality and team-work through coordination with multiple stakeholders within and outside of organization.

If you have what it takes to think outside the box, apply and be a part of ET Medialab for an ever evolving journey. As tough as it is to predict the future of digital, one can definitely say that Digital is the Future. And we are here to take you there.

Responsibilities :

- End-to-end client management including business analysis, managing scope & schedule, delivery and optimization.

- Understanding Client's business goals and desired performance objectives.

- Devising strategies on clients- brief & taking decisions for the team to deliver upon.

- Manage & prioritize prospects- pipeline, in line with monthly/quarterly/yearly goals.

- Manage the workflow process to ensure proper alignment of budget and resources.

- Creating customized & impactful performance reports for client meetings.

- Be the key point of contact for new work discussions with clients.Negotiate contracts including renew, upsell, etc.

- Manage, lead and guide a team of Digital Marketing strategists & business operations team to drive multiple programs to completion.

- Work closely with business development & senior analyst teams to provide strategic inputs.

- Building frameworks for the portfolio of ET Medialabs through performance marketing initiatives.

Skills Required :

- 3-5 years of agency experience. Demonstrated track record of developing senior level client relationships.

- Strong relationship management skills.

- Excellent communication & presentation skills as well as a proven ability to develop well-positioned & thoughtful documents & presentations.

- Strong understanding of Digital Analytics.

- Hands on experience & deep expertise in Google Analytics, Google Adwords & Facebook Advertising.

- Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital & interactive space, specifically Social, Digital Media & Search.

- Being on top of industry updates from technology, competition & functionality perspective.

- Ability to use alternative analytical approaches to solve digital/interactive marketing problems.